Video Rotation

So This past week i got to experience being in the video rotation. We're each taking a week where we are shooting video for our website as well as shooting stills for the print product in an effort to drive multimedia. Of course its a total PITA to actually find any of our multimedia products on our website.

This week i got to do a style piece on Widespread Panic's Sunny Ortiz.



That was fun, obviously i cut back and forth between a static shot on a tripod and a handheld camera shot in B&W. Stylistic and i like it. During the intro of that piece, you see some smoke coming up. One of our new lights started smoking pretty bad and it didnt stop, so I used it as a quick framing device and then changed to another light. I was not going to responsible for killing the basement studio of Widespread Panic.

We also did THREE videos in one day for Georgia Football's signing day.

Signing Day as a whole. (Fellow staffer Trevor Frey did the still pictures in that. I did everything else.)




Head Coach Mark Richt's Presser: (Mainly cut by me and cleaned up by our News Director Melissa Hanna)



Prince Avenue Jon Richt's signing with Clemson (Shot by Me, completely edited by Mel Hanna)



So my thoughts as a whole: In order for Multimedia & the web to somehow be the savior, the marketing & advertising people need to know how to sell it. The print product that i work for has for years had an economic model set up to sell ads, and sadly that model is falling apart... mainly because big corporations still want huge profits. Either way, the ad gurus need to find a way to sell ads for the web and actually PROMOTE our products. Its just not profitable to do video for video's sake. My personal goal is to keep my video from looking like television. It took me forever to find those videos

Equipment wise - You can't do video effectively without a decent camera. The camcorders that i use just aren't pro quality. We make the best of it, but the audio is really lacking, IMO. Its a pain to be both cameraman and audio guy at the same time. We need better cameras that actually have microphones that are more than the stock built in.... but we can't exactly justify those if no one ever looks at the videos.

So all in all, i can shoot video and i will shoot video, I just don't want to enterprise and go out and find a video to make. I want to focus on my still pictures and audio slideshows. Video just isn't a huge priority for me., unless its done in a cool way.